Beth Susanne
Web Content | Strategy | Presentations

Beth Susanne (Visions in Focus) is a globally-recognized pitch coach from Silicon Valley, now based in Europe. We worked with her over a period of four years, to strengthen her brand, grow her community, and elevate her as a thought leader. When we started, her online presence was slim and out of date. Our first project was to develop the strategy and content for an externally built WordPress site, that would engage her four target audiences, while upholding the same principles of communication she imparts to her clients.

We also helped produce her brand trailer, a new podcast series sharing her clients’ fundraising stories, and 50+ bite-sized educational videos for social media. We designed her workshop presentations and program materials; researched and wrote blog articles; helped develop her bios, proposals and keynote speeches; and published e-books on topics such as pitching your business to investors remotely. When the pandemic struck, Beth had to pivot her business and move all of her coaching online. We worked with her to reframe her services into a new virtual coaching program called Bethodology, and assisted in the creating landing pages and lead-magnets to help funnel new clients from her social media campaigns.