Avaesen & Clusters of Change

Brand Messaging | Copywriting | Web Content

Bianca Dragomir is an award-winning cluster manager, CEO of Avaesen, and founder of the pioneering new movement Clusters of Change. We worked together to focus her brand messaging, strengthen her biography, raise her perceived value, and package her remote services for her website and LinkedIn. We researched and wrote her copy in English; curated images, testimonials, press coverage, and video content; and made detailed recommendations on how to improve her site map, user journey and calls-to-action. Deep-diving into her career outcomes, awards, keynote speeches and media appearances, we extracted her story and key messages, and surfaced her most notable achievements. Once ready, our content plan was handed to a WordPress developer to rebuild her site. Following the success of that project, we were hired by Avaesen Cleantech Cluster to redesign their homepage in English. Through powerful messaging and compelling visuals, we transformed a standard corporate tone to that of an energizing, human-centered leader for sustainable change.