Where Can I Live?

Copywriting | Image Research | Web Content | E-Books

Six years after Where Can I Live? launched their business in the global market, they rebranded and needed their website and marketing materials to match. Their old site was out of date; had far too much information on it; was overwhelming to navigate; and their target audience, problem/solution, and unique value proposition did not come across clearly in their messaging.

Working together, we revised and simplified their strategy and site plan, and edited their copy in order to grab attention, guide their visitors, and more succinctly communicate who they are and what makes them stand out. Using their new brand guidelines and color palette, we curated an image bank of >100 professional quality photos to get them started with content for their website, blogs, and social media. We did not build the new website ourselves but instead supplied the redesign, copy/content plan, and CTAs for each page so they could develop it in WordPress.

We also provided graphic design services, producing an attractive e-book with over a dozen pages on “Moving to Spain”. This has successfully served as a lead magnet to grow their mailing list while providing valuable content to their ideal clients.