Websites for Professional Coaches.
We loved helping Clarity Coaching Lab enable more individuals & organizations to reach their full potential, successfully navigate change, and lead with greater impact.
Clarity Coaching Lab
Virtual Executive & Leadership Coach
Clarity Coaching Lab was founded in 2021 by Certified Coach, Psychologist, and Human Resources Executive Andrea Prince in Hong Kong, Australia and remotely. We developed her new brand and online presence in a voice that speaks to the innovative spirit of her fintech and financial services clients. CC Lab turns “what is probable into what is possible” for individuals, teams, and organisations through coaching.
Project Brief
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Working with our graphic design partner, we went deep beneath the surface in a series of workshops to uncover the story behind the brand. To capture its unique purpose, personality and spirit, we combined the humanity of Ubuntu with the test & learn nature of laboratory science. Through this process, Clarity Coaching Lab found clarity on how to articulate their mission, vision, and values in order to help young leaders and executives in banking & fintech find meaningful work and accelerate their impact and potential.
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We designed a new website in Squarespace’s 7.1 Myhra template, ideal for coaches, online courses, and member-driven programs.
Beautifully incorporating CC Lab’s typeface and color palette , the site features a Coaching section to walk clients through the process, methodologies, and benefits for individuals and organizations; and an expanded About section showcasing CC Lab’s immaculate credentials, value proposition, and social responsibility in action.
There is also a blog where CC Lab can share their case studies and expert views on evidence-based practices and current trends in leadership coaching.
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With the brand foundation in place, we incorporated the logo, fonts, colors, brand photography, and messaging in professional marketing materials, from business cards and coaching vouchers, to company brochures and interactive worksheets for workshops and events.
Finally we built CC Lab’s social media content strategy, to raise brand awareness, drive web traffic, and amplify their voice online.
“Marisa has been critical to my startup and I would recommend her to anyone seeking to accelerate their business impact. As a true collaborator, she is highly invested in the outcome and brings creativity, commitment, as well as strong process and execution to the table. Her expertise extends well beyond marketing; her holistic business advice has been absolutely game-changing.” — Andrea Prince