Websites for Human Resources.
We loved working with Asha House Coaching to bring HR professionals the support they need to confidently step into their next career opportunity.
Asha House Coaching
Remote Coaching for HR Professionals
Asha House empowers HR managers & directors at a crossroads to take their right next step through remote, personalised coaching. Founded in 2020 by certified coach, author, speaker and former HR Executive Helen Morphew, AHC is active in the UK, New Zealand and EU. We revised Helen’s brand strategy and refreshed her website, visual content, and messaging to elevate her brand value and engage her target audience more effectively.
Project Brief
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Through a series of 1:1 workshops, we uncovered the story behind the brand and clarified how to articulate her purpose. We also provided guidance on how Helen could position herself as a thought leader, showcase her credentials, and present herself in an authentic way that generates trust and confidence.
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We trimmed Helen’s copy down to a few clean pages that clearly address the challenges faced by her clients, provide solutions, and motivate them to take action. We rewrote Helen’s story, and added in her certifications. For much of the imagery, we used a stair motif to match the existing logo, evoking the idea of stepping forward into opportunity. And we designed infographics and PDFs to dive into more detail on her programs.
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We re-organized Helen’s site structure, and condensed each page with a “less is more” approach. We went into the backend of Helen’s existing Squarespace website and completely redesigned each page, while updating the entire site to Fluid Engine.
“I have thoroughly enjoyed working with Marisa! I was super impressed with her ability to interpret my ideas to turn them into beautiful graphics and exceptional copy. She is able to write the words that exactly communicate what I am thinking but fail to articulate! I am incredibly proud of my website now and feel 100% happy pointing people towards it. It absolutely reflects my brand and my offering.” — Helen Morphew